Over the last 18 years, MEDIA, the European Union’s program to support the audiovisual industry, has developed a clear perception of this duality – the color of the creative arts against the black and white of the commercial result of the business. The films supported by MEDIA have been awarded at the major film festivals in the world, including Cannes, Berlin, Venice and the Oscars.
MEDIA 2007-2013 is a worthy successor to previous programs, integrated and simplified in its administrative aspect, but not in terms of its objectives. The Program continues to strive for a stronger European audiovisual industry, reflecting and respecting European cultural identity and heritage. The budget of MEDIA of 755 million euros corresponds to the period 2007 – 2013. Although it is not a high budget in absolute terms, the community budget has a great impact in the audiovisual sector: every euro invested generates around 6 euros in the industry.
MEDIA 2007 – 2013 assumes the challenges of a rapidly changing and rapidly growing audiovisual sector, conditioned by new technologies, new actors and new countries, market fragmentation and lack of private investment.
Since 1 January 2006, the operational management of the MEDIA Program has been secured thanks to the Executive Agency “Education, Audiovisual and Culture” (EACEA – MEDIA Unit P8), with the European Commission’s Media Unit A2, of the
Information and Media, responsible for the political, institutional and budgetary aspects of the Program, as well as communication and strategic evaluation of the Program. The European Commission also has the support of a network of representative offices of MEDIA, which is the meeting point between MEDIA and professionals in the sector, informing about the Program and advising on the sending of projects.
As of 1 January 2007, the countries participating in the Program are Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta , Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, Iceland, Lichtenstein, Norway and Switzerland.
The actions of the Program are concentrated in five sectors or areas of action:
The training contributes to the reinforcement of creative capacity / creative skills, the quality of European works, and to the implementation of effective economic, financial and commercial management. MEDIA 2007-2013 supports training projects with a European dimension, helping professionals to adapt to the realities of the global audiovisual market and especially to the new technological challenges.
MEDIA 2007-2013 supports smaller companies and independent producers working on audiovisual and multimedia projects, including documentaries, animation and fiction. It is these previous phases that help an audiovisual work to be produced.
MEDIA 2007-2013 will promote a greater circulation of European audiovisual works in the 31 participating countries (Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Italy, Latvia, Lithuania, Liechtenstein, Luxembourg, Malta, Norway, Poland, Portugal, Romania, Sweden, Switzerland and the United Kingdom). In order to strengthen the competitiveness of the European audiovisual industry, effective support is needed at all levels: distributors, sales agents, producers, exhibitors, etc.
PROMOTION / FESTIVALS
MEDIA finances promotional activities designed to facilitate the participation of independent European producers and distributors, as well as European cinematographic and television works, at events and festivals inside and outside Europe. The film festivals represent a valuable platform for all those involved in the making of a film from its creative, technical and business aspects. Each year, MEDIA supports more than 100 festivals and encourages collaboration between them, to strengthen the diversity and quality of films produced and exhibited in Europe.
Digital technology can enable European films to reach a wider and more diverse audience in cultural and idiomatic language terms. Adopting such new technologies for the development of films, production and distribution – and the transmission of such knowledge – is essential for the future creation of competitive advantages for Europe.
In addition to these 5 lines of action, new ones will be launched with the purpose of facilitating SMEs access to financing, observing and supporting market developments and their